Beyond the Pill

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In times of technological quantum leaps and increasing patient demands, drugs alone are becoming an insufficient answer against the background of holistic and complex medical approaches. This is resulting in the appearance of services going, ‘beyond the drug’, which provide the opportunity for better health outcomes, competitive advantages and new business models. At this intersection of technology, services, patient demand and business opportunity, pharma companies must move beyond to new services to remain competitive, and there’s a lot to consider along the way, such as:

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